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Comunico Group is a full-service communication agency, with a creativity soul and a solid digital experience. We are curious since birth, in 2002, and we’ve developed our skills thanks to projects of all kinds and for each types of industry. We are certified  ISO 9001: 2015 and we are part of thenetworkone and UNA.

Torino – C.so Svizzera, 185 Bis
Milano – Via Legnone, 4
Vercelli – Via F.lli Laviny, 5
Londra – Flat 40, The Pantiles,
Finchley Rd, Temple Fortune
London NW11 6XX

+39 011 7652 621
info@comunicogroup.com

Case History – Bordoni

Case History – Bordoni

In a sector where quality and tradition are values ​​of all competitors, how can you increase the exposure of a growing brand like Bresaola Bordoni? Comunico Group has chosen to do it with art.

Bresaola Bordoni is one of the most important producers of bresaola in the world, growing thanks to a strategic approach to the market, recently strengthened by the international vocation of the management. The task assigned to the Comunico Group was to imagine for Bordoni a communication that would exalt its high quality. How did we do it? With advertising: a narrative of the brand that involves art, making it the means of every communication; from catalogs, to events, to recipes and to the website.

IDENTITY

So beautiful to simply satisfy with the look. This is the Identity approach that Comunico Group has studied for Bresaola Bordoni and which guided our Artvertising work together with food marketing, already from the new payoff chosen for the customer: the art of bresaola.
So we chose to involve different artists in the variations of video recipes, shooting, poems, impiatamenti, events and catalogs. All the declinations of Bordoni’s identity were born from the inspiration and imagination of different artistic languages.

WEB SITE AND SOCIAL

Comunico Group has also designed and developed the Bordoni website, which has become the home of all the aspects of the Artvertising project. In the era of mobile first, the challenge was to combine the need for brand awareness and ease of finding B2B information with an aesthetic impact that fascinated people. The result is a site with an average stay of almost five minutes per session.
Comunico Group has finally declined the project of Artvertising on the social, exploiting the styles to find the best approach to the different types of public.

ARTVERTISING

Our approach to communication often crosses and meets the world of art. In Comunico Group we are convinced that the sensitivity and the unique approach that art offers are great values ​​for communication projects. In particular, if at the center of the project there is a brand with important values ​​such as Bordoni, which enhances the languages ​​of artistic expression allowing you to create a unique result every time.

Info

Project:
Brand Identity e posizionamento

Activity:

  • Restyling Brand Identity
  • Artvertising
  • Event Marketing
  • Video recipes
  • Web site
  • Social media strategy
  • Content strategy
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