Stand out from competitors with an appealing style in the industrial sector and in an exclusively B2B market. This is the challenge that Castello Italia proposed to Comunico Group. The solution is to lighten and simplify the graphic lines and the user experience. In a nutshell? Elegance and strength.
Castello Italia is one of the first companies in Italy specialized in the production of plastic pipes. It has a 100% made in Italy production, but customers all over the world. Thanks to the continuous growth of recent years, Castello has consolidated itself in the industrial sector in general, establishing itself in particular in the automotive sector.
Comunico Group started from the restyling of the logo, going through the catalogs and closing with a new digital strategy: a revolution of image and approach that made the Castello communication take a leap forward compared to its competitors.
Identity restyling is one of the most delicate operations for a brand. It might seem a starting point, but it implies the perfect mastery of all the developments of a communication plan: from the strategic positioning of the brand to the marketing declinations. After a phase of analysis and comparison with the customer, we created a new image manual and introduced an online payoff. The result is a real change of pace for Castello Italia. The new identity approach has been applied to all the paper material of the brand, from catalogs to business cards. We have not stopped here: the new dress by Castello has been redesigned by Comunico also for office spaces.
Explaining in words a redesign of identity is not easy. The images speak for themselves. But it is possible to tell some details that are not always immediately recognizable, but that weigh on the overall impact of the work. Thus it is possible to carry out a conservative restyling of a logo to maintain its characteristics, but to enhance its recognizability and emphasize its distinctive elements. Here the work goes through the choice of colors, the alignment, the displacement of the elements, the three-dimensional, the elimination of the superfluous. An activity that combines creativity to detail.
The last inflection of Comunico Group’s identity restyling of Castello Italia was the site. Another important challenge, because the company has two souls (Automotive and Industrial), different target groups and unites national and international markets. To combine all these features effectively, we started with an analysis of the sector and an SEO study. The result is a site that is consistent with the rest of the identity, but with its own usability characteristics, based on the different types of user research and therefore suitable for the digital world.