A fundamental part of every strategy, Content Marketing provides for the creation and sharing of relevant and valuable content, in order to attract new customers and create engagement that can guide users’ decision-making process. Read the sentence well and focus on: attracting customers and guiding the decision-making process. These are the challenges we like.
But Content Marketing is much more than writing for the web. It’s about producing content that can inform and stimulate emotions, to interpret and satisfy users’ needs. And if you’re being asked to copy the memes randomly from Google it’s not content marketing!