Google is the world’s most popular search engine: getting on top Big G’s #1 results page is always a good idea to make your brand more competitive, isn’t it?
With Google Ads, Google’s advertising platform, it is possible to create and publish advertisements that are positioned above the organic search engine results, or in the right hand column.
The concept is this: creating Google Ads campaigns is easy, to make them work instead you need professionals. If you don’t trust yourself, try this test: search for “Google Ads Strategy” on Google. The search will return you more than a million results. Now you have an idea of the complexity of this service.
There are many formats of Google Ads (Adwords) campaigns, but at the base of their operation there are always keywords: a strategy is more effective the more, in the analysis and design phase, the Google Ads consultant is able to identify the keywords that better characterize the brand.